How The Guardian Uses “Attention Analytics” To Track Rising Stories

That real-time feedback came from the Guardian’s in-house “attention data” tool Ophan. It tracks all of the Guardian’s traffic and makes it available to 400 journalists, editors, and developers with a time-lag of less than five seconds. Users can see what’s being read most on the Guardian’s various home pages. The data can be filtered by country, time period, section, mobile app and devices, browsers, referral sources, and more.

Clever.