When did addiction become a good thing?

gigaom.com/2012/09/0…

Jason Hreha, UX designer at Dopamine (!) is wondering: why is addiction considered as a good thing? He means addiction as the little red notifications that make us love Facebook or the presence of the word in the description of some iPhone games. A nice quote:

I believe that the purpose of technology is to take over the grating, tedious tasks that we have had to put up with for so long, so that we can live fuller, more interesting lives. In short, technology allows us to be even more human by becoming less mechanistic.