Ulysse Sabbagh

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Apple recently hired Paul Deneve to work on future products. 

My guess is that he is going to work on the iWatch and make sure it’s fashionable. Here, fashion is more important than with computers and tablets, since you are going to wear it around your wrist all the time.

This made me think that if Steve were alive, he would have had the last word on the design on the watch and not outsource it like this. Perhaps they are doing this because no one there is a good fit for this kind of design.