QR codes, UI and culture


Dan Grover left San Francisco for Guangzhou and became product manager at WeChat.

On his blog, he compiled a list of UI trends of Chinese apps and compared them to Western apps.

Two elements are striking because we, the Western world, never managed to make them achieve mainstream success: QR codes and location. Both are very popular in China.

Perhaps, then it might be important to consider cultural subtleties when executing on your idea. A good execution might be impeded by poor judgement on the cultural tendencies of the market’s society.