For advertisers without a graphic design or creative team, this is a quick solution to spruce up images that would otherwise be a bore
Complement this with auto-generated product descriptions, and Amazon might be one of the only Big Tech company making the most impactful “under the hood” AI improvements for their customers. That is, they are not making fancy bots or automatic PowerPoints and over-doing the “we're riding the AI wave” thing.
Also, to note:
Amazon says putting products in a lifestyle scene can lead to 40 percent higher click-through rates