Facebook's predicament


We’re blind. It doesn’t matter what any individual person thinks about something new. Everything must be tested. It’s feature echolocation: we throw out an idea, and when the data comes back we look at the numbers. Whatever goes up, that’s what we do. We are slaves to the numbers. We don’t operate around innovation. We only optimize. We do what goes up

This is a what a Facebook employee said. Read on Dustin Curtis’ blog about a new News Feed design that was abandoned because it was too good. No, really.