How Medium Took Calculated Design Risks--And Won

[www.fastcolabs.com/3027007/h...](http://www.fastcolabs.com/3027007/how-medium-took-calculated-design-risks-and-won)

Anyone creating content is constantly looking for that “aha!” moment–when the project comes alive and makes sense. For Petty, that doesn’t come from gathering screen shots of other people’s work or making everything work on paper. It comes from trying things that might not work, mistake after mistake until the mistakes line up and everything fits.

Dann Petty did some UI work for Medium and is now leading design at Hum.