Apple under siege

[www.mondaynote.com/2013/10/0...](http://www.mondaynote.com/2013/10/06/apple-under-siege/)

I recently experienced a small epiphany: I think the never-ending worry about Apple’s future is a good thing for the company. Look at what happened to those who were on top and became comfortable with their place under the sun: Palm, Blackberry, Nokia…

In ancient Rome, victorious generals marched in triumph to the Capitol. Lest the occasion go to the army commander’s head, a slave would march behind the victor, murmuring in his ear, memento mori, “remember you’re mortal”.

Excellent analysis by Jean-Louis Gassée. The doomsayers have been wrong for about 6 years.