Following a Star, Kerry Applies Personal Touch

[www.nytimes.com/2013/06/2...](http://www.nytimes.com/2013/06/23/world/following-a-star-kerry-applies-personal-touch.html)

parislemon:

A solid piece by Michael R. Gordon about how John Kerry is settling into his role as Secretary of State. One tech-related standout details Kerry’s attempt to defuse an issue with Turkish Prime Minister Recep Tayyip Erdogan:

To make the point that Zionism was a valid nationalist movement and avoid turning the dispute into a test of wills, Mr. Kerry, who has known Mr. Erdogan since he was the mayor of Istanbul in the 1990s, took out an iPad and ran a Web search on the term.

Sort of interesting that Gordon would specifically note the iPad but not name the search engine. You’d think he’d say “tablet” and/or “Googled” (assuming, of course, it was Google).

An interesting article. About the fact that Gordon said iPad and not Google, it makes you wonder what the strongest brand is, and what this implies.