A whimsical piece in the NYT uncovering the scientific reasons we love beautiful things:

Simple geometry is leading to similar revelations. For more than 2,000 years, philosophers, mathematicians and artists have marveled at the unique properties of the “golden rectangle”: subtract a square from a golden rectangle, and what remains is another golden rectangle, and so on and so on — an infinite spiral. These so-called magical proportions (about 5 by 8) are common in the shapes of books, television sets and credit cards, and they provide the underlying structure for some of the most beloved designs in history: the facades of the Parthenon and Notre Dame, the face of the “Mona Lisa,” the Stradivarius violin and the original iPod.


Certain patterns also have universal appeal. Natural fractals — irregular, self-similar geometry — occur virtually everywhere in nature: in coastlines and riverways, in snowflakes and leaf veins, even in our own lungs. In recent years, physicists have found that people invariably prefer a certain mathematical density of fractals — not too thick, not too sparse. The theory is that this particular pattern echoes the shapes of trees, specifically the acacia, on the African savanna, the place stored in our genetic memory from the cradle of the human race. To paraphrase one biologist, beauty is in the genes of the beholder — home is where the genome is.