Facebook’s Mark Zuckerberg on search, talking at TechCrunch Disrupt 2012:
But you know search is interesting. It’s going in an interesting direction. The legacy around search is you get these search engines like Google and Bing and what Yahoo was doing before. You basically type in keywords and the search engine runs some magic to tell you what it thinks the answer is that matches your keywords. But I think search engines are really evolving to give you a set of answers, not just ‘type in something and show me some relevant stuff’, but ‘I have this specific question, answer this question for me’.
When you think about it from that perspective, Facebook is pretty uniquely positioned to answer the questions people have. What sushi restaurants have my friends gone to in New York in the last six months and Liked? Or which of my friends or friends of friends work at a company that I’m interested in working at because I want to talk to them about what it’s going to be like to work there? These are questions that you could potentially do at Facebook if we built out this system that you couldn’t do anywhere else. And at some point we’ll do it. We have a team working on search.
This is why Google has built Google+ and is praying for people to share their information on Google. If Facebook plays it well, the word “search” will not only make Google come to mind when you think about it, and that’s the most important thing.