D79f2974bb2fc3d6 2048x1024

Fascinating reporting by Austin Powell: 

There’s just one catch: King essentially paid to be added to those Spotify playlists. He’s one of countless artists who have compensated curators to check out his tracks—or in the case for some of his contemporaries, to be added to specific playlists—to gain valuable streams and attention.

[Source: Daily Dot]